Azure Global
PRESS RELEASE
Prepared by Kysen PR November 2008
Azure Global appoints the leading professional services communications consultancy Kysen PR
Financial outsourcing provider, Azure Global has appointed the UK’s leading professional services communications consultancy to advise on its marketing and public relations strategy.
Azure, headquartered in Guildford and with operations in Sri Lanka, Pakistan and Guernsey, offers an outsourced finance function to entrepreneurial, ambitious SMEs and forward thinking accountancy practices on a variety of levels: from a virtual UK FD service; to the offshoring of basic accounting functions to low-cost jurisdictions. Azure was founded in 2003 by Hammad Farooqi. Formerly of Deloitte, Hammad’s particular interest lay in risk management of outsourcing projects. He has since appointed non-executive Director Bhodi Sunth, formerly a business advisory partner in a top 50 accountancy firm, who is driving Azure’s business development strategy.
Winner of the coveted professional services award - Legal Marketing ‘PR Agency of the Year 2007’, Kysen PR provides accountancy, legal and other professional services organisations with tailored PR, business development and marketing expertise, designed to meet the specific needs of individual clients who are operating in a continually evolving and increasingly challenging business environment.
Commenting on the appointment, Managing Director of Kysen PR, Clare Rodway said:
“Kysen PR is delighted to be adding Azure Global to our list of successful and distinguished clients. As professional services specialists, we are particularly interested in working with clients who are at the cutting edge of professional services delivery, exploring new ways to bring business advisory services to market - and Azure Global’s approach is very much in this bracket.”
Commenting on Azure’s appointment of Kysen PR, Managing Director of Azure Global, Hammad Farooqi said:
“These are challenging times for businesses whether already established or small to medium sized with ambitious plans for growth. The market has never been so competitive for the business community and we hope that by working with Kysen PR we can catch the imagination of the marketplace by communicating that we are able to offer a flexible, affordable resource that can really help drive a business forward”.
Unlike other outsourcing offerings, Azure’s staff are all UK qualified and compliant, which gives clients a strong sense of security. With day-to-day accountancy work being handled by accountants in Azure’s international offices, part-time finance directors based throughout the UK spend time with the client company on high-level strategic issues ranging from increasing profit margins to raising funding and implementing corporate governance to help businesses grow while managing financial risks. Clients not only benefit from Azure’s highly skilled and experienced staff, but also the extended network of Azure contacts: from raising finance, to HR and legal advice, they know the best people to help who, like Azure, know exactly what a growing business is all about.
Azure Global
PRESS RELEASE
Prepared by Kysen PR November 2008
Azure Global – leaders in financial outsourcing – opens in Sri Lanka
Financial outsourcing provider, Azure Global, has further expanded its international network by opening an office in Colombo, Sri Lanka. Azure, headquartered in Guildford and with operations in Guernsey and Pakistan, provides an outsourced finance function to entrepreneurial, ambitious SMEs and forward thinking accountancy practices.
From a virtual UK finance director service; to the offshoring of basic accounting functions to low-cost jurisdictions, Azure provides a flexible and affordable menu of options that will help drive a business forward.
Shamani Fonseka FCMA has been appointed as Director of Sri Lankan Operations and brings with her over 15 years of international industry experience. She has worked with several large organisations in Sri Lanka and Dubai, managing systems implementation projects and aligning business and IT strategy. She also worked as a finance manager in technology, leisure and the airline industry.